The brand new QOC brand

LAURA WALDEN (USA) / Sports activities Options Communications

(SFC) Qatar Olympic Committee (QOC) H.E. Sheikh Joaan bin
Hamad Al Thani along with Qatar’s sporting heroes launched new plans for the
QOC at Doha’s iconic Qatar Nationwide Conference Centre. The brand new look and
branding for the group will probably be featured via a brand new Staff Qatar
web site, the first-ever Staff Qatar Membership and re-designed Staff Qatar social media

Sheikh Joaan commented on the launch, “Sport showcases the
best of humanity and it evokes humanity to offer the perfect model of
itself. It offers hope, alternative and unity. That is why I like sport so
a lot, and why I’m so enthusiastic about as we speak’s launch of the QOC’s new model and
technique. We’re an formidable and optimistic nation and like each profitable
athlete, we’re decided to proceed to higher ourselves, push our
boundaries, breakdown limitations and re-define sporting greatness.

“Right now is without doubt one of the most necessary moments in Qatar’s sporting
previous, current or future. It’s a game-changing second that can open sport up
to extra folks than ever earlier than, create new heroes and gasoline future success. It
appears like a sporting revolution and the beginning of one thing new.

“We wish the folks of Qatar to really feel this variation, share it,
have fun it, hook up with our athletes and help them on their inspirational
journeys. We need to unite our complete nation via the facility of sport. We’re
all Staff Qatar and I can not watch for us all to grab this chance.”

The brand new brand branding focuses on Qatar’s sporting heritage
and patriotic roots that includes the nationwide flag and protect as a logo of
pleasure. The QOC says the brand new brand “seems to the longer term with a up to date,
adaptable and modern design, which is ready to undertake a number of kinds throughout
fashionable and conventional platforms.”

Sheikh Joaan continued, “Our new model will mirror the
values of our nation, and the values of sport. Like Qatar, it’s younger, daring,
passionate and dynamic. It shares our nation’s ambition, our optimism and our
pleasure within the power and skill of our folks.

“It’s a model for our future and one which we hope will
encourage, empower and educate our younger folks via the transformational energy
of sport. We hope that it’ll encourage future champions in sport and for

The QOC depends on the facility of its athletes and launched the
‘Staff Qatar Membership’, a brand new on-line sporting neighborhood a personal, members-only space
on the brand new Staff Qatar web site. This may present unique and behind the
scenes content material concerning the unimaginable journeys of Qatar’s athletes – collectively
with ideas, recommendation, competitions, provides and way more.

Qatar’s excessive soar World Champion and double Olympic medallist,
Mutaz Barshim stated, “I urge all my pals to hitch me in changing into a member of
the Staff Qatar Membership! This would be the place to go for the whole lot you want to
find out about our athletes and sport in Qatar, get well being and health ideas from
the very best, and join with different sports activities followers!  I can not wait share my tales, get nearer to our
sporting neighborhood and present the enjoyable, thrilling and human-side to sport. I hope
that we’re capable of encourage our complete nation to become involved with and revel in sport!”

After the launch the QOC hosted the annual Sport Excellence
Awards, recognising and celebrating the athletes, organisations and people
who’ve performed a major position in reaching sporting excellence for Qatar
over the previous 12 months.

Particular award winners included Mutaz Barshim, who received Male
Athlete of the 12 months following his gold medal on the 2017 World Athletics
Championships, Sara Al Manaei, who received Feminine Athlete of the Season, following
her two gold medals in final 12 months’s Junior Arab Athletics Championships, and
Ahmed Ali Al-Ansari, who received the Service to Sport Award for his large
contribution to the event of youth sport in Qatar.

**LAURA WALDEN has over twenty-six years of expertise
within the Olympic Motion, previously on the European Olympic Committees with
SportEurope beneath former IOC President Dr. Jacques Rogge and IOC Member Mario
Pescante. She labored with the Rome 2004 and Turin 2006 Olympic bids and in addition
managed PR & media for Dr. Jacques Rogge throughout his marketing campaign for the

Key phrases
· Qatar NOC
· Olympics

For extra info contact:

Laura Walden ()

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