The brand new QOC emblem

LAURA WALDEN (USA) / Sports activities Options Communications

(SFC) Qatar Olympic Committee (QOC) H.E. Sheikh Joaan bin
Hamad Al Thani along with Qatar’s sporting heroes launched new plans for the
QOC at Doha’s iconic Qatar Nationwide Conference Centre. The brand new look and
branding for the group might be featured by means of a brand new Workforce Qatar
web site, the primary-ever Staff Qatar Membership and re-designed Workforce Qatar social media

Sheikh Joaan commented on the launch, “Sport showcases the
highest of humanity and it evokes humanity to provide the easiest model of
itself. It supplies hope, alternative and unity. That is why I really like sport so
a lot, and why I’m so enthusiastic about at the moment’s launch of the QOC’s new model and
technique. We’re an formidable and optimistic nation and like each profitable
athlete, we’re decided to proceed to raised ourselves, push our
boundaries, breakdown obstacles and re-outline sporting greatness.

“At this time is among the most necessary moments in Qatar’s sporting
previous, current or future. It’s a recreation-altering second that may open sport up
to extra individuals than ever earlier than, create new heroes and gasoline future success. It
seems like a sporting revolution and the beginning of one thing new.

“We would like the individuals of Qatar to really feel this variation, share it,
have fun it, hook up with our athletes and help them on their inspirational
journeys. We need to unite our entire nation via the facility of sport. We’re
all Group Qatar and I can not watch for us all to grab this chance.”

The brand new emblem branding focuses on Qatar’s sporting heritage
and patriotic roots that includes the nationwide flag and defend as a logo of
delight. The QOC says the brand new emblem “seems to the longer term with a up to date,
adaptable and revolutionary design, which is ready to undertake a number of varieties throughout
trendy and conventional platforms.”

Sheikh Joaan continued, “Our new model will mirror the
values of our nation, and the values of sport. Like Qatar, it’s younger, daring,
passionate and dynamic. It shares our nation’s ambition, our optimism and our
satisfaction within the power and skill of our individuals.

“It’s a model for our future and one which we hope will
encourage, empower and educate our younger individuals by means of the transformational energy
of sport. We hope that it’ll encourage future champions in sport and for

The QOC depends on the facility of its athletes and launched the
‘Workforce Qatar Membership’, a brand new on-line sporting group a personal, members-solely space
on the brand new Staff Qatar web site. This can present unique and behind the
scenes content material concerning the unimaginable journeys of Qatar’s athletes – collectively
with ideas, recommendation, competitions, provides and far more.

Qatar’s excessive bounce World Champion and double Olympic medallist,
Mutaz Barshim stated, “I urge all my pals to hitch me in turning into a member of
the Staff Qatar Membership! This would be the place to go for all the things you’ll want to
find out about our athletes and sport in Qatar, get well being and health ideas from
the most effective, and join with different sports activities followers!  I can not wait share my tales, get nearer to our
sporting group and present the enjoyable, thrilling and human-aspect to sport. I hope
that we’re capable of encourage our entire nation to become involved with and luxuriate in sport!”

After the launch the QOC hosted the annual Sport Excellence
Awards, recognising and celebrating the athletes, organisations and people
who’ve performed a big position in attaining sporting excellence for Qatar
over the previous yr.

Particular award winners included Mutaz Barshim, who gained Male
Athlete of the Yr following his gold medal on the 2017 World Athletics
Championships, Sara Al Manaei, who gained Feminine Athlete of the Season, following
her two gold medals in final yr’s Junior Arab Athletics Championships, and
Ahmed Ali Al-Ansari, who gained the Service to Sport Award for his big
contribution to the event of youth sport in Qatar.

**LAURA WALDEN has over twenty-six years of expertise
within the Olympic Motion, previously on the European Olympic Committees with
SportEurope beneath former IOC President Dr. Jacques Rogge and IOC Member Mario
Pescante. She labored with the Rome 2004 and Turin 2006 Olympic bids and in addition
managed PR & media for Dr. Jacques Rogge throughout his marketing campaign for the

Key phrases &#thirteen;
· Qatar NOC&#thirteen;
· Olympics&#thirteen;

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