Made Strong’s Artwork Deco constructing on Fountain Avenue in East Hollywood balances each classic and modern. Beneath the restored wooden bowstring truss ceiling and uncovered brick partitions, every thing underneath the Made Strong model is “one hundred% by hand, proper right here,” co-founder Peter Maxwell says of his studio and store.

Peter and his spouse, Mia, based the enterprise in Angelino Heights in 2014, then opened the brand new area final summer time. The Oregon native, who has Los Angeles roots, labored in social providers and as a DJ earlier than moving into leather-based crafting. (He recurrently updates the Made Strong web site together with his newest playlists and sells classic vinyl within the retailer.)

Mia turned concerned within the classic-items searching and resale world in L.A. when she moved right here from Japan 20 years in the past. It’s been years since she’s bought something on the Rose Bowl flea market, however “I nonetheless go to go searching and get impressed,” she stated.

American heritage items, up to date

The Maxwells started crafting leather-based items along with an American heritage angle — they use Hermann Oak vegetable-tanned leather-based sides from the St. Louis-based mostly tannery — but in addition with their signature streamlined, minimalist type.

Peter rigorously adorns the wallets, trays, belts, eyeglass instances and different items with classic stamps and painted by hand brushwork to consciously depart damaging area on his canvases. Mia’s specialty is crafted beadwork utilizing classic supplies, reminiscent of vintage African commerce beads and bone buttons.

Conventional touchstones

Apart from its e-commerce and social media focus, Made Strong is a low-tech operation. The Maxwells have expanded the corporate’s roster to incorporate woven leather-based stools on bases made by metallic and woodworkers in Baja, and leather-based-wrapped vases in numerous impartial shades.

We’re “all the time creating and refining,” Peter stated. Buyer suggestions typically leads to new merchandise, akin to Made Strong’s sand-crammed leather-based incense burners. (The corporate additionally sells Baieido incense, historically utilized in Japanese shrines.)

Made Strong’s model collaborations embrace Connolly England and Nordstrom, and its gadgets can be found in L.A. retail places corresponding to Common Retailer in Venice, Jenni Kayne and Hauser & Wirth gallery present store, in addition to in shops overseas.

For their very own boutique, the Maxwells choose different merchandise they love. As an example, they’ve sourced handwoven bamboo totes, Hasami porcelain ceramics and ironwork from northern Japan throughout their travels.

“Every part has a narrative,” Peter stated.

Pointing to leather-based trays splattered with Japanese indigo dyes, some items particularly show the Maxwells’ shared histories. “Our work displays who we’re,” he stated.

Made Strong

Hours: eleven a.m.-5 p.m. Wednesday-Friday; eleven a.m.-6 p.m. Saturday; eleven a.m.-5 p.m. Sunday

Tackle: 4855 Fountain Ave., Hollywood

Web site:

[email protected]