The Chargers formally launched their “Struggle for L.A.” marketing campaign Wednesday with the discharge of a slick two-minute video, that includes gamers extolling the virtues of the workforce and their embrace of a brand new metropolis, that started circulating on social media and can quickly air on tv.

If the Chargers needed to punch up the business a bit, they might edit in some clips of Wednesday’s joint apply with the Rams, which featured three fights, every leading to shoving matches between giant teams of indignant gamers and one by which Rams cornerback Trumaine Johnson slugged Chargers receiver Dontrelle Inman within the head.

“Man, I don’t know,” Inman stated on the Rams’ UC Irvine coaching facility, when requested if his group was taking the “Battle for L.A.” video actually. “Typically you set it on the market, you consider in it, and that’s how we’re rolling.”

The primary scuffle broke out between Johnson and Inman in one of many first one-one-drills of the afternoon. Each went up for an extended move from Philip Rivers and pulled one another to the bottom because the ball fell.

The 2 received up. Indignant phrases have been exchanged. Johnson ripped off his helmet, slammed it to the bottom and swung at Inman.

“He in all probability landed a punch on my helmet, which is type of nothing,” Inman stated. “I feel that’s silly. Should you break your hand, then what?”

Rams cornerback Nickell Robey-Coleman snuck in from the aspect and shoved Inman to the bottom. Chargers receiver Keenan Allen tackled Robey-Coleman. Chargers defensive gamers from the opposite subject rushed over to hitch the fray.

“Your brother’s going to struggle, you’ve obtained to be there to again him up,” Chargers operating again Melvin Gordon stated. “You’ll be able to’t be afraid. You’ll be able to’t be scared. Typically, you’ve received to go in there, even when it’s not in your character.”

Order was restored … for about 5 minutes. In an eleven-on-eleven play, Rams cornerback E.J. Gaines and Chargers receiver Jamaal Jones received snarled away from the ball and got here up preventing. The 2 have been shortly surrounded by gamers who started shoving one another and throwing punches.

Later, on a particular-groups play, Chargers defensive finish Chris McCain acquired right into a battle with Robey-Coleman and Gaines. Chargers coach Anthony Lynn had seen sufficient. He kicked McCain out of shape.

“Sooner or later, it’s a must to make an instance out of someone,” Lynn stated. “We weren’t gonna battle all day.”

Did Lynn come near calling the follow?

“You recognize, I don’t need to simply get on the bus and go residence,” he stated. “I wish to work by means of issues, and that’s what we did. … We had a productive follow after all of the preventing and everybody settled down.”

The Rams and Chargers don’t play one another within the common season, however they’ll sq. off in an Aug. 26 preseason recreation within the Coliseum.

“I feel we’ve constructed a pleasant little rivalry towards the Rams,” Gordon stated. “That’s sort of what I obtained out of at present.”

Gordon stated it’s essential to develop some feistiness, “however to not the purpose the place we’re preventing,” he stated. “We’ve acquired to play clear and sensible soccer. On recreation day we’ve obtained to be rather a lot smarter, reduce what we did in the present day. However you need that grit. You need that sort of hearth. You’ve acquired to know the way to management it.”

Nuts and bolts

Among the many highlights for the Chargers on Wednesday have been two landing passes from Rivers to Allen throughout pink-zone drills, a knock-down of a Jared Goff move by defensive deal with Corey Liuget, a forty nine-yard area aim by Josh Lambo (Younghoe Koo was large proper from that distance) and a pleasant roll-out move from reserve quarterback Cardale Jones to Artavis Scott. Jones additionally missed a learn, and a brief cross was picked off by Troy Hill, who had a transparent shot to the top zone. Veteran tight finish Antonio Gates additionally caught at the very least six passes. … Receiver Tyrell Williams sat out due to what Lynn referred to as “drained legs.” Cornerback Casey Hayward’s day was minimize brief by what seemed to be a minor ankle damage. Reserve tight finish Jeff Cumberland was helped off the sector after struggling what seemed to be a leg damage. … Cornerback Jason Verrett, recovering from knee surgical procedure, participated in seven-on-seven drills.

 

 

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