Prada will take over the window shows of Galeries Lafayette on the finish of the month, whereas establishing two pop-up shops on the bottom flooring of the Paris division retailer, one for males and one other for ladies.
From July 31 to Aug. 20, Prada will plaster the eleven home windows lining the French capital’s Boulevard Haussmann with posters illustrating the style model’s imaginative and prescient of girls, with messages corresponding to “tender contact” and “the rise of romance.”
The posters may also cowl the facade of the shop. A window on a perpendicular road will probably be devoted to Prada fragrance, and the skybridge between the shop’s two important buildings might be adorned with an enormous model of the model’s Trick Robots.
The shows will mirror the model’s fall 2017 assortment and use wooden paneling and contrasting colours to divide the areas.
The lads’s pop-up retailer, which can function items from the prepared-to-put on assortment in addition to equipment, might be constructed from an open, boxlike construction with a black-and-white checked flooring.
The lady’s pop-up shall be an enclosed area with a video display wall on the outside to attract individuals in. The curved area can be lined in pastel inexperienced, and show luggage and equipment.
Prada’s foray into the storied Parisian grand magasin comes on the heels of Italian jeweler Bulgari’s takeover of the storefronts this month, that includes cinema-impressed shows that included popcorn stands.
Confronted with a decline in income and gross sales final yr, Prada has made pop-up shops a part of its technique to renew curiosity in its merchandise, with between 30 and forty slated for this yr.