In The Occasions’ photograph studio, photographers arrange lights for a gaggle portrait to publicize an upcoming trend present. Bruce Cox, left, had the studio photograph task. In 1957, Occasions photographers have been utilizing four-by-5-inch movie for many of their work.

The ultimate outcome was a picture that appeared within the Sept. 20, 1957, Los Angeles Occasions — reproduced under with its unique caption under. It accompanied a brief article publicizing a trend present, set for Oct. 1.

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