Mark J. Rebilas-USA TODAY Sports activities / Reuters

The NFL’s promoting market continues to be softer than in years previous, and the league is reportedly set to lose two main contributors.

With the league already attracting much less curiosity from automotive corporations and film studios, erectile dysfunction drug makers Viagra and Cialis will not purchase any adverts for the 2017 season, a number of insiders informed Anthony Crupi of Promoting Age.

That is reportedly because of Viagra and Cialis dropping their patent exclusivity, a blow that is led each corporations to reduce promoting. It isn’t clear what affect, if any, the decline in NFL scores final season had on the choice.

It is a onerous capsule for the NFL to swallow, too; final marketing campaign, Viagra and Cialis spent greater than $50 million airing commercials throughout video games.